Network executives have alleged that television viewership is decreasing due to the availability of television programs on other platforms, such as the internet, video-on-demand, and mobile devices. These executives claim that declining viewership will cause advertising revenue to fall so far that networks will be unable to spend the large sums necessary to produce programs of the quality now available. That development, in turn, will lead to a dearth of programming for the very devices which cannibalized television's audience. However, technology executives point to research which indicates that users of these devices increase the number of hours per week that they watch television because they are exposed to new programs and promotional spots through these alternate platforms. This analysis demonstrates that networks can actually increase their revenue through higher advertising rates, due to larger audiences lured to television through other media.