The following report appeared in the newsletter of the West Meria Public Health Council. "An innovative treatment has come to our attention that promises to significantly reduce absenteeism in our schools and workplaces. A study reports that in nearby East Meria, where fish consumption is very high, people visit the doctor only once or twice per year for the treatment of colds. Clearly, eating a substantial amount of fish can prevent colds. Since colds represent the most frequently given reason for absences from school and work, we recommend the daily use of Ichthaid-a nutritional supplement derived from fish oil-as a good way to prevent colds and lower absenteeism."