In Greco-Roman societies, women applied white lead and chalk to their faces to attract attention. Ancient Egyptians wore light foundation to gild their skin, while their kohl eyeliner was only slightly heavier than the eye makeup popular in the mid-1960s. Persians believed that henna dyes, used to stain hair and faces dark, enabled them to summon the majesty of the earth. The European Middle Ages followed the Greco-Roman trend of pale faces. Those rich enough not to work outdoors and acquire a suntan wanted to flaunt their affluence by being pale. To look feminine, fashionable sixth-century women would achieve the same ideal by bleeding themselves. While pale of skin, regal 13th-century Italian women wore bright pink lipstick to show that they could afford makeup.